HCM 661 - Health Care Marketing and Consumer Satisfaction

Examines the influences on consumer choices in the health care market. Topics include the role of physicians and other staff, offering new services, identifying key sources of information, the role of the market in strategic planning, and developing differential market advantages. Also integrates concepts from operations management and human resource management.

Prerequisite(s): Student must be admitted to the Executive MBA program.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.