Mar 28, 2024  
2015-2017 Graduate Catalog 
    
2015-2017 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 604 - Consumer Behavior

(3 credits)

Study of basic factors in influencing consumer behavior, with emphasis on structuring and managerial use of consumer decisionmaking models. Social-psychological and economic variables, including learning, motivation, attitude, personality, small groups, demographic and cultural factors are examined.

Prerequisite(s): Student must meet the prerequisite (MKT 560) or have completed a course in marketing.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.



Add to Portfolio (opens a new window)