MKT 605 - Marketing Research

(3 credits)

Focus on the generation and management of information in marketing decisions. Covers the evaluation of additional marketing information; how it is acquired and used; the manager’s role in market research; the researcher’s role in supplying marketing information.

Prerequisite(s): Student must meet the prerequisite (MKT 560) or have completed a course in marketing.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.