Mar 29, 2024  
2015-2017 Graduate Catalog 
    
2015-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKT 608 - Strategic Marketing

(3 credits)

This course examines issues such as market definition based on customer-oriented approaches, developing a competitive advantage and making an organization market-driven. In addition, the tools and techniques covered are recent, and likely to be useful in developing core competencies in strategic analysis not typically covered elsewhere.

Prerequisite(s): Student must meet the prerequisite (MKT 560) or have completed a course in marketing management.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.



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