MKT 620 - Distribution Channels Management and Logistics

(3 credits)

The management of the distribution function. Study of the management of marketing channels systems comprising of wholesalers, agents, retailers and other agencies. Logistics management and supply chain management in the fulfillment of marketing objectives.

Prerequisite(s): Student must meet the prerequisite (MKT 560) or have completed a course in marketing management.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.