MKT 680 - Special Topics in Marketing

(3 credits)

Applications of recent theoretical and empirical findings in marketing. Students may work on a project, in cooperation with local firms, where they apply the tools acquired in marketing and related courses to a current managerial problem. Topics vary. Recent topics included industrial marketing, promotional strategies and international marketing. See Schedule of Classes for current offering. Course may be repeated for a maximum of 6 credits. Same topic cannot be repeated.

Prerequisite(s): Student must meet the prerequisite (MKT 560) or its equivalent.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.