MKT 302 - Marketing

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Analysis of the principles of marketing, marketing concepts and trends, and their relationship to other business principles. Special emphasis is placed on the study of the marketing mix.
Prerequisite(s): ECN 150 or ECN 201 or ECN 210 and WRT 160 and (QMM 240 or STA 225 or STA 226) with a minimum grade of 2.0 in each course. Students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.