JRN 3520 - Internal Public Relations

(4)

Study of public relations related to internal audiences of an organization. In-depth discussion of the shaping of internal culture via public relations vehicles such as publications, general memos, video, new/social media, and face-to-face employee communications. (Formerly JRN 352)
Prerequisite(s): (JRN 350 or JRN 2500)

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