MKT 3000 - Survey of Marketing

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This course introduces students to marketing from multiple perspectives: societal, managerial, business, not-for-profit, etc. Serves as foundation to the introductory marketing course if the student opts for a marketing major later. Course is not open to students who are pre-business, business undecided, or business majors. (Formerly MKT 300)
Prerequisite(s): sophomore standing.

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