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Oakland University Logo
    Oakland University
  Nov 22, 2017
2017-2018 Undergraduate Catalog
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MKT 3020 - Marketing

Analysis of the principles of marketing, marketing concepts and trends, and their relationship to other business principles. Special emphasis is placed on the study of the marketing mix. (Formerly MKT 302)
Prerequisite(s): (ECN 150 or ECN 1500 ) or (ECN 201 or ECN 2010 ) or (ECN 210 or ECN 2100 ) and (WRT 160 or WRT 1060 ) and [(QMM 240 or QMM 2400 ) or (STA 225 or STA 2220 ) or (STA 226 or STA 2226 )] with a minimum grade of 2.0 in each course. Students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.

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