Mar 31, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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JRN 3410 - Advertising Account Planning and Research

(4)
Focus on the strategic aspects of advertising and integrated marketing communications (IMC), development of media strategy, sales promotion and the new media.
Prerequisite(s): JRN 2400  or permission of instructor.



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