May 01, 2024  
2019-2021 Graduate Catalog 
    
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2019-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKT 6600 - Entrepreneurial Marketing

(3 credits)

Entrepreneurs face unique marketing challenges. New services and products create industries where there were none before. Furthermore, new companies usually have few resources to support marketing, and a high need to learn from the marketing function. This course will teach students how they may address these challenges.

Prerequisite(s): MKT 560

Comments: Formerly MKT 660.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.


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