Advertising Minor

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Requirements for the liberal arts minor in advertising

The liberal arts minor in advertising requires a minimum of 24 credits distributed as follows:

1. 12 credits in three core courses:

JRN 2000 - Introduction to Journalism and News Writing (4)
JRN 4950 - Journalism Internship (4) (when applicable to advertising and approved by adviser)
PR 2400 - Introduction to Advertising (4)

2. At least 12 credits selected from the following:

JRN 4200 - Media Design (4)
JRN 4900 - Special Topics in Journalism (4) (when applicable to advertising and approved by adviser)
PR 3410 - Advertising Account Planning and Research (4)
PR 3420 - Advertising Creative Strategy (4)
PR 3440 - Advertising Copywriting (4)

Note:

No more than eight credits of coursework used to satisfy the minor may be applied toward the major, but exceptions to this rule may be allowed with the written approval of the program directors.