ENT 440 - New Venture Creation

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Explores the process for creating new ventures, including ideation, evaluation of business opportunities, business planning, financial planning, financial analysis, and assembling business resources. Students will focus on integrating all aspects of a start-up while recognizing the external environment. Other concepts include competitive analysis, competitive positioning, market segmentation, and issues related to launching new ventures. ENT 301 and MKT 460 recommended.
Prerequisite(s): Non-business students: ENT 201, ENT 202 with a minimum grade of 2.0. Business students: QMM 240, ECN 202, ACC 210, MIS 100, FIN 322, MKT 302 with a minimum grade of 2.0.