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Apr 29, 2024
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EMBA 560 - Marketing Management
Focus on the foundations of marketing the management of the marketing function including the rule of marketing in society and within the business enterprise; the use of marketing to gain competitive advantage and the practice of marketing in a rapidly changing business environment.
Prerequisite(s): Student must be admitted to the Executive MBA program.
Course updates made after the Graduate Catalog publication date will be posted in the Addendum to the Graduate Catalog.
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