MKT 4060 - Integrated Marketing Communications

(3)

A review of the selection and integration of advertising, promotion, public relations and personal selling budgets. Focused on understanding the whole process from planning to evaluating campaign results. (Formerly MKT 406)
Prerequisite(s): (MKT 302 or MKT 3020) with a minimum grade of 2.0, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.