Nov 30, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4200 - Distribution Channels and Logistics

(3)
Examination of the management of marketing channel relationships. Focuses on the characteristics and social, economic and political relationships among wholesalers, agents, retailers and the other agencies that comprise distribution channels. (Formerly MKT 420)
Prerequisite(s): (MKT 302 or MKT 3020 ) with a minimum grade of 2.0, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.


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