MKT 4300 - Personal Selling

(3)

Focuses on the activities of personal selling in consumer and industrial markets. Emphasis is on the processes salespeople should follow when interacting with customers and prospects to ensure the needs of customers are successfully met. (Formerly MKT 430)
Prerequisite(s): (MKT 302 or MKT 3020) with a minimum grade of 2.0, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.