MKT 4700 - Business to Business Marketing

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The study of the interaction of businesses with one another in the buying and selling of goods that facilitate the production process or are used as components in the goods manufactured by the buying firm. Focus is on how business-to-business marketing decisions are or should be made in the business environment. (Formerly MKT 470)
Prerequisite(s): (MKT 302 or MKT 3020) with a minimum grade of 2.0, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.