MIS 4500 - Web Analytics

(3)

This course will introduce web analytics terminology and the implementation of various web analytics tools. It will also examine the analysis/interpretation of web metrics data, the implementation and measurement of web marketing strategies, and how to take action based on web metrics. The course work will include case studies, data analysis and interpretation, and the implementation of web analytics tools on sample websites. (Formerly 450)
Prerequisite(s): (MIS 300 or MIS 3000) or (MIS 301 or MIS 3010) or (MIS 302 or MIS 3020) with a minimum grade of 2.0.