PT 621 - Marketing of Rehabilitation Services

(3 credits)

Introductory survey of marketing concepts as applied to rehabilitation services organizations. Consumer behavior, market segmentation, target marketing, marketing research, management, and control of marketing mix variables are discussed and applied to different types of providers, home care and long-term care.

Prerequisite(s): Student must be admitted to a Physical Therapy program or have permission of department.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.