Dec 30, 2024  
2017-2019 Graduate Catalog 
    
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2017-2019 Graduate Catalog [ARCHIVED CATALOG]

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MKT 6040 - Consumer Behavior

(3 credits)

Study of basic factors in influencing consumer behavior, with emphasis on structuring and managerial use of consumer decisionmaking models. Social-psychological and economic variables, including learning, motivation, attitude, personality, small groups, demographic and cultural factors are examined.

Prerequisite(s): Student must meet the prerequisite (MKT 5600) or have completed a course in marketing.

Comments: Formerly MKT 604.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.


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