MKT 6080 - Strategic Marketing

(3 credits)

This course examines issues such as market definition based on customer-oriented approaches, developing a competitive advantage and making an organization market-driven. In addition, the tools and techniques covered are recent, and likely to be useful in developing core competencies in strategic analysis not typically covered elsewhere.

Prerequisite(s): Student must meet the prerequisite (MKT 5600) or have completed a course in marketing management.

Comments: Formerly MKT 608.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.