MKT 6750 - Customer and Supplier Relationships in the Global Enterprise

(3 credits)

No organization is an island. In today’s highly competitive markets it is essential than an organization relate to its customers and suppliers in a manner that maximizes the potential benefits to all members of the Global Enterprise, from its customers through the organization to its 2nd and 3rd tier suppliers. This course focuses on determining what those relationships should be and how they can be implemented in business-to-business environments. Emphasis is placed on customer and supplier relationships in manufacturing industries, particularly the automotive industry.

Prerequisite(s): Student must meet the prerequisite (MKT 5600) or have completed a course in marketing.

Comments: Formerly MKT 675.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.