MKT 3020 - Marketing

(3)

Analysis of the principles of marketing, marketing concepts and trends, and their relationship to other business principles. Special emphasis is placed on the study of the marketing mix.
Prerequisite(s): ECN 1500 or ECN 2010 or ECN 2100 and WRT 1060 and QMM 2400 or STA 2220 or STA 2226 with a minimum grade of (C) in each course. Students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.