MKT 3020 - Marketing

(3)

Analysis of the principles of marketing, marketing concepts and trends, and their relationship to other business principles. Special emphasis is placed on the study of the marketing mix. Sophomore standing or higher is required. Students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. No credit can be earned for this class when students have taken MKT 3000 (i.e, MKT 3020 and MKT 3000 are mutually exclusive).
Prerequisite(s): (ECN 1500 or ECN 2010 or ECN 2100) and WRT 1060 with a minimum grade of (C) in each course and sophomore standing or higher.