MKT 3000 - Survey of Marketing

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This course introduces students to marketing from multiple perspectives: societal, managerial, business, not-for-profit, etc. Serves as foundation to the introductory marketing course if the student opts for a marketing major later. Course is not open to students who are pre-business, business undecided or business majors. No credit can be earned for this class when students have taken MKT 3020 (i.e, MKT 3020 and MKT 3000 are mutually exclusive).
Prerequisite(s): sophomore standing.