MIS 4500 - Web Analytics

(3)

This course will introduce web analytics terminology and the implementation of various web analytics tools. It will also examine the analysis/interpretation of web metrics data, the implementation and measurement of web marketing strategies, and how to take action based on web metrics. The coursework will include case studies, data analysis and interpretation, and the implementation of web analytics tools on sample websites.
Prerequisite(s): MIS 3000 or MIS 3010 with a minimum grade of (C)