Nov 22, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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PR 2700 - Introduction to Research Methods in Public Relations

(4)
Provides a critical understanding and application of quantitative and qualitative methods used in the strategic planning and evaluation of public relations. Introduction to scientific inquiry and ethics; research design and various data collection techniques; and basic techniques for data analysis.
Prerequisite(s): JRN 2000  and PR 2500 , major standing; or instructor permission


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