Jul 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

PR 3410 - Advertising Account Planning and Research

(4)
Focus on the strategic aspects of advertising and integrated marketing communications (IMC), development of media strategy, sales promotion and the new media.
Prerequisite(s): PR 2400 or permission of instructor



Add to Portfolio (opens a new window)