MKT 4040 - Consumer Behavior

(4)

Study of factors influencing consumer behavior, structuring and managerial use of consumer decision-making models. Examination of social, psychological and economic variables of buying behavior, including learning, motivation, attitude, personality, small group dynamics, demographic and economic factors and culture.
Additional Requirement(s): Junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.
Prerequisite(s): MKT 3020 or MKT 3000 with a minimum grade of (C) and a completed and approved Digital Marketing Minor authorization form.