MKT 4060 - Integrated Marketing Communications

(3)

A review of the selection and integration of advertising, promotion, public relations and personal selling budgets. Focused on understanding the whole process from planning to evaluating campaign results.
Additional Requirement(s): Junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.
Prerequisite(s): MKT 3020 with a minimum grade of (C)