MKT 4600 - Entrepreneurial Marketing

(3)

The course addresses the role of marketing in newer/smaller companies which usually have accumulated fewer resources to support marketing. They also often struggle to establish their credibility. Thus entrepreneurial marketing poses a unique set of marketing challenges which becomes the focus of this course.
Additional Requirement(s): Students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. Non-business students may be able to register for this course as part of an approved SBA minor, with the permission of the minor coordinator. For business students the required prerequisite is MKT 3020.
Prerequisite(s): MKT 3020 with a minimum grade of (C)