PR 3410 - Advertising Agency Workshop

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This course seeks to provide students with a hands-on experience in the advertising industry. Students are split into groups and serve as ad agencies to develop an advertising campaign for a local business. Students will meet with the client, refine strategies and tactics, and complete campaigns and plans books. At the end of the semester, students will deliver their campaign pitches to the client representatives. The advertising development process involves secondary and primary research, brainstorming, copy, and design.
Additional Requirement(s): Permission of instructor
Prerequisite(s): PR 2400