MKT 4100 - Digital Marketing

(3)

This course introduces students to how marketing principles operate in a digital environment. Through practical exercises, students will be better equipped to implement digital marketing practices.
Additional Requirement(s): Junior standing and students without major standing in SBA must have a cumulative GPA of 2.6 or better to take this class and a completed and approved Digital Marketing Minor authorization form.
Prerequisite(s): MKT 3020 or MKT 3000 with a minimum grade of (C)