Dec 21, 2024  
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2024-2025 Undergraduate Catalog
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PR 3700 - Research Methods in Public Relations and Advertising

(4)
Critical understanding and application of quantitative and qualitative methods used in the strategic planning and evaluation of public relations and advertising. Introduction to scientific inquiry and ethics, research design and various data collection techniques and basic techniques for data analysis.
Additional Requirement(s): Major standing or instructor permission.
Prerequisite(s): PR 2400  or PR 2500 


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