MKT 4130 - Social Media Marketing

(3)

This course will help students become fluent in foundational practices and the latest platforms to excel in this fast-paced field and stay ahead of the trends. The course is taught from the marketing management lens, and students will develop a strategic approach to executing today’s most relevant digital marketing tactics using social media platforms. Throughout the course, students will examine social media platform best practices to design a robust social marketing strategy and create brand-centered social content that aligns with marketing objectives.
Additional Requirement(s): Junior standing.
Prerequisite(s): MKT 3020 or MKT 3000 with a minimum grade of (C)