Department of Management and Marketing

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From organizational and consumer behavior and strategic management, policies and strategies, to international business, and legal and ethical studies, Oakland University students benefit from the vast range of expertise the management and marketing faculty offer.

The Department of Management and Marketing covers three clusters: marketing; organizational behavior/human resource management; and management. Within the management cluster, there are three areas: strategic management/policies and strategies; international business; and legal and ethical studies.

Programs

• Business Administration, General Management, B.S.
• Business Administration, Human Resource Management, B.S.
• Business Administration, Marketing, B.S.

• Business Minor
• Entrepreneurship Minor
• Human Resource Management Minor
• International Management Minor
• Marketing Minor

Courses

• ENT 3010 - Developing New Venture Ideas
• ENT 3050 - The Psychology of Creativity and Innovation
• ENT 4400 - New Venture Creation
• ENT 4900 - Seminars in Entrepreneurship
• MGT 1100 - Contemporary World Business
• MGT 2350 - Commerce in Western Civilization
• MGT 3000 - Survey of Management
• MGT 3500 - Legal Environment of Business
• MGT 3500H - Legal Environment of Business
• MGT 3990 - ACHIEVE III - General Management
• MGT 4230 - International Business
• MGT 4250 - Global Business Strategy
• MGT 4350 - Management Strategies and Policies
• MGT 4350H - Management Strategies and Policies
• MGT 4540 - Business Entities
• MGT 4700 - Business Management Ethics
• MGT 4900 - Seminar: Current Business Topics
• MGT 4996 - Independent Study
• MKT 3000 - Survey of Marketing
• MKT 3020 - Marketing
• MKT 3020H - Marketing
• MKT 3990 - ACHIEVE III - Marketing
• MKT 4040 - Consumer Behavior
• MKT 4050 - Marketing Research
• MKT 4060 - Integrated Marketing Communications
• MKT 4100 - Digital Marketing
• MKT 4210 - Distribution Channels Management and Retailing
• MKT 4220 - Marketing Logistics and Supply Chain Management
• MKT 4300 - Professional Selling
• MKT 4500 - International Marketing
• MKT 4530 - Strategic Marketing Management
• MKT 4550 - Product Management
• MKT 4600 - Entrepreneurial Marketing
• MKT 4700 - Business to Business Marketing
• MKT 4900 - Seminar in Marketing
• MKT 4996 - Independent Study
• ORG 3300 - Introduction to Organizational Behavior
• ORG 3300H - Introduction to Organizational Behavior
• ORG 3310 - Introduction to the Management of Human Resources
• ORG 3310H - Introduction to the Management of Human Resources
• ORG 3990 - ACHIEVE III - Human Resource Management (HRME)
• ORG 4300 - Organizational Research Methods
• ORG 4310 - Leadership and Group Performance
• ORG 4320 - Motivation and Work Behavior
• ORG 4330 - Labor/Management Relations
• ORG 4340 - Advanced Human Resources Management
• ORG 4600 - Compensation and Benefits
• ORG 4700 - International Organizational Behavior and Human Resources Management
• ORG 4900 - Topics in Organizational Management
• ORG 4996 - Independent Study

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