Oct 01, 2022  
2021-2022 Professional and Continuing Education Catalog 
    
2021-2022 Professional and Continuing Education Catalog [ARCHIVED CATALOG]

Digital Marketing Certificate


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Digital Marketing Certificate

Contact: Amy Olind, acolind@oakland.edu

Course Description

Get the skills to stay relevant in an ever-changing digital world! Oakland University PACE is excited to offer the Digital Marketing Pro Certificate in partnership with the Digital Marketing Institute. Students who complete the course and then pass the 3-hour exam will receive a Professional Certificate in Digital Marketing from DMI and also the Professional Certified Marketer (PCM) award from the American Marketing Association (AMA).

The Digital Marketing Certificate is a practical course designed to help you improve your knowledge of online digital marketing, strategy, and measurement. Delivered 100% online with continuously updated content means you get cutting-edge digital marketing and soft skills, always. Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Facilitated by experts from the field and Oakland University faculty, the program will ensure you’ve got the most up to date and relevant learning. You will not have to learn any coding; the DMI Pro course focuses on the commercial aspect of online marketing. This course consists of approximately 30-hours of video-based course content in addition to a multitude of other resources and study materials.

Upon completion of the course an Oakland University PACE Certificate of Attendance will be issued. Participants will also receive a voucher to take the DMI certifying exam at a Pearson Vue Testing Center. 

Registration

Click to visit the registration page

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