Business Administration, Marketing, B.S., Concentration in Digital Marketing (Pending Final Approval)

General Education requirements

Meet the university General Education Requirements: In order to graduate on-schedule without taking additional courses, it is highly recommended that students meet with an Undergraduate Academic Adviser concerning the selection of all of their general education courses.

Each candidate for an Oakland University baccalaureate will need to satisfactorily complete approved courses in each of the following areas: Foundation, Exploration, Integration, Writing, U.S. Diversity, and Capstone. For details, refer to the General Education section of the catalog.

Business Pre-Core required courses

• ACC 2000 - Financial Accounting (4)
• ACC 2100 - Managerial and Cost Accounting I (4)
• COM 2000 - Public Speaking (4) or COM 2403 - Group Dynamics and Communication (4)  or COM 3401 - Communication in Organizations (4)  or COM 3402 - Communication in Leadership (4)  or COM 3403 - Interpersonal Conflict (4)  
• ECN 2010 - Principles of Microeconomics (4)
• ECN 2020 - Principles of Global Macroeconomics (4) or ECN 2000 - Principles of Macroeconomics (4)   
• MIS 1000 - Business Problem Solving with Information Technology (3)
• MTH 1221 - Linear Programming Elementary Functions (4) or MTH 1441 - Precalculus (4)  or MTH 1331 - College Algebra (4)  
• MTH 1222 - Calculus for the Social Sciences (4) or MTH 1554 - Calculus I (4)     
• QMM 2400 - Statistical Methods for Business I (3) or STA 2220 - Introduction to Statistical Concepts and Reasoning (4)  or STA 2226 - Applied Probability and Statistics (4)  
• QMM 2410 - Statistical Methods for Business II (3)
• SBC 1990 - ACHIEVE I (0)  
• SBC 2990 - ACHIEVE II (0)

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  *If a student places into and completes MTH 1222 or MTH 1554 with the required minimum grade, MTH 1221 or MTH 1441 or MTH 1331 is not required.
  
  *If a student receives transfer credit for MTH 1222 or MTH 1554, MTH 1221 or MTH 1441 or MTH 1331 is not required.

Business Core required courses

• ECN 3030 - Managerial Economics (3)
• FIN 3220 - Managerial Finance I (3)
• MGT 3500 - Legal Environment of Business (3)
• MGT 4350 - Management Strategies and Policies (3)
• MIS 3000 - Management Information Systems (3)
• MKT 3020 - Marketing (3)
• ORG 3300 - Introduction to Organizational Behavior (3)
• ORG 3310 - Introduction to the Management of Human Resources (3)
• POM 3430 - Operations Management (3)
• WRT 3082 - Business Writing (4) or ENG 3110 - Advanced Critical Writing (4)   

Required for Digital Marketing Concentration:

• MKT 3020 - Marketing (3)
• MKT 4040 - Consumer Behavior (4)
• MKT 4050 - Marketing Research (4)
• MKT 4100 - Digital Marketing (3)
• MKT 4130 - Social Media Marketing (3)
• MKT 4150 - Digital Marketing Design and Analysis (3)
• MKT 4530 - Strategic Marketing Management (4)

Marketing elective courses - choose one:

• MKT 4060 - Integrated Marketing Communications (3)
• MKT 4210 - Distribution Channels Management and Retailing (3)
• MKT 4220 - Marketing Logistics and Supply Chain Management (3)
• MKT 4300 - Professional Selling (3)
• MKT 4500 - International Marketing (3)
• MKT 4550 - Product Management (3)
• MKT 4600 - Entrepreneurial Marketing (3)
• MKT 4700 - Business to Business Marketing (3)
• MKT 4900 - Seminar in Marketing (1 TO 4)

Additional requirements

Students must complete the core program and the requirements of one of the business majors in the SBA with a minimum grade of C in each of the pre-core, core, major, major-dependent courses. Once admitted to the business program as a pre-business or undecided business student or major, a student must complete all of the remaining business core, major and business minor coursework for the degree at Oakland University.

Students must complete at least 31 credits of courses offered by the School of Business Administration, excluding ECN 1500, ECN 2000 or ECN 2020, ECN 2010, ECN 2100 and QMM 2400 and QMM 2410. Of these 31 credits, at least 12 credits must be in the student’s major.

Students earning an additional major are permitted to do so in all areas except general management. No more than four credits of independent study (4996) courses may be used to meet the major elective requirement. Courses numbered 3800 and 4900 may be repeated for up to eight credits provided the topics are different. All major courses require a 2.6 GPA or better or major standing to take these courses (excludes Economics and non-SBA major courses).