Certificate in Global Digital Marketing - Chinese

The Certificate in Global Digital Marketing prepares students to manage digital marketing projects targeting speakers of languages other than English. Digital marketing projects often blur the lines between national and international markets because of the global nature of online campaigns. Marketing professionals need to develop skills not only to create and manage the full marketing mix, but also to manage international teams.

Schedule of Classes

Specific offerings for each semester may be found in the Schedule of Classes.

Courses in Marketing - 6 credits

MKT 3000 - Survey of Marketing (3) or MKT 3020 - Marketing (3)
MKT 4100 - Digital Marketing (3)

Courses in Modern Languages (Chinese) - 8 credits

Required courses

CHE 3160 - Chinese Conversation (2)
CHE 3180 - Chinese Composition (2)

Elective courses (choose one)

CHE 3140 - Chinese Grammar and Reading (4)
CHE 3510 - Chinese Culture and Civilization (4)
CHE 3570 - Chinese Business Communication (4)
CHE 4080 - Advanced Chinese Conversation and Reading (4)