Certificate in Global Digital Marketing - French

The proposed Certificate in Global Digital Marketing aims to prepare students to manage digital marketing projects targeting speakers of languages other than English. Digital marketing projects often blur the lines between national and international markets because of the global nature of online campaigns. Marketing professionals need to develop skills not only to create and manage the full marketing mix, but also to manage international teams.

Schedule of Classes

Specific offerings for each semester may be found in the Schedule of Classes.

Courses in Marketing - 6 credits

MKT 3000 - Survey of Marketing (3) or MKT 3020 - Marketing (3)
MKT 4100 - Digital Marketing (3)

Courses in Modern Languages (French) - 8 credits

Required course

FRH 3140 - French Grammar through Short Stories (4)

Elective courses (choose one)

FRH 3180 - French Creative Writing (4)
FRH 3510 - French Civilization (4)
FRH 3700 - Cinema and Literature from the Francophone World (4)
FRH 3800 - Introduction to Great Works of French Literature (4)
FRH 4081 - French Conversation and Phonetics (4)