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Oakland University Logo
    Oakland University
  Oct 21, 2017
2017-2018 Undergraduate Catalog
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MKT 4600 - Entrepreneurial Marketing

The course addresses the role of marketing in newer/smaller companies which usually have accumulated fewer resources to support marketing. They also often struggle to establish their credibility. Thus entrepreneurial marketing poses a unique set of marketing challenges which becomes the focus of this course. (ENT 301 or ENT 3010 ) is recommended. (Formerly MKT 460)
Prerequisite(s): Business students: (MKT 302 or MKT 3020 ) with a minimum grade of 2.0, and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. Non-Business Students may be able to take this course as part of an approved SBA minor. Permission from the minor coordinator is required before registration.

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