MKT 6700 - Business to Business Marketing

(3 credits)

Study of the area of marketing that addresses the needs of the organizational customer in industry, government and institutions. The special challenges of the industrial market, such as assessing marketing opportunities, the organizational buying process, and formulating and evaluating industrial marketing strategy and performance are discussed.

Prerequisite(s): Student must meet the prerequisite (MKT 5600) or have completed a course in marketing.

Comments: Formerly MKT 670.

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.