Oct 22, 2021  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4050 - Marketing Research

(4)
Focuses on the generation and management of information in marketing decisions. Covers the evaluation of additional marketing information, how it is acquired and used, the manager’s role in market research and the researcher’s role in supplying marketing information.
Prerequisite(s): MKT 3020 , MKT 4040 , and QMM 2410  or QMM 2500  with a minimum grade of (C) in each course, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. MKT 4040  and/or QMM 2410  may be taken concurrently with MKT 4050.



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