MKT 6100 - Digital Marketing Strategy

( 3 credits)

This course explores the conceptual foundations underlying digital marketing strategies, and the associated implementation plans necessary for successful execution. Students will learn about the concepts and theories relevant to digital marketing and the practical application of various digital marketing tools. Prerequisite (s): MKT 5600

Course revisions made after the Graduate Catalog publication date will be posted in the Graduate Catalog Addendum.