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Oct 19, 2024
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MKT 680 - Special Topics in Marketing (3 credits)
Applications of recent theoretical and empirical findings in marketing. Students may work on a project, in cooperation with local firms, where they apply the tools acquired in marketing and related courses to a current managerial problem. Topics vary. Recent topics included industrial marketing, promotional strategies and international marketing. See Schedule of Classes for current offering. Course may be repeated for a maximum of 6 credits. Same topic cannot be repeated.
Prerequisite(s): Student must meet the prerequisite (MKT 560) or its equivalent.
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