May 28, 2024  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 302 - Marketing

(4)
Analysis of the principles of marketing, marketing concepts and trends, and their relationship to other business principles. Special emphasis is placed on the study of the marketing mix.
Prerequisite(s): ECN 150 or ECN 201 or ECN 210 and (RHT 160 or WRT 160) with a minimum grade of 2.0 in each course, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.



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