MKT 460 - Entrepreneurial Marketing

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The course addresses the role of marketing in newer/smaller companies which usually have accumulated fewer resources to support marketing. They also often struggle to establish their credibility. Thus entrepreneurial marketing poses a unique set of marketing challenges which becomes the focus of this course. ENT 301 is recommended.
Prerequisite(s): Non-business students: ENT 201, ENT 202 with a minimum grade of 2.0. Business students: (QMM 240 or STA 225 or STA 226), (ECN 202 or ECN 200 or ECN 210), ACC 210, (MIS 100 or CSE 125 or CSE 130 or MIS 200), MKT 302 with a minimum grade of 2.0.