MKT 405 - Marketing Research

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Focuses on the generation and management of information in marketing decisions. Covers the evaluation of additional marketing information, how it is acquired and used, the manager’s role in market research and the researcher’s role in supplying marketing information.
Prerequisite(s): MKT 302, MKT 404, and (QMM 241 or QMM 250) with a minimum grade of 2.0 in each course, junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. MKT 404 and/or QMM 241 may be taken concurrently with MKT 405.